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An Inquiry on How Intelligent Systems (I.S.) Solutions can Influence Consumer Behavior

Author

Listed:
  • Balint Antoniu Ovidiu

    (The Bucharest University of Economic Studies)

  • Cristea Andrei Mihai

    (Hyperion University, Bucharest, Romania)

  • Vidraºcu Paula Angela

    (The Bucharest University of Economic Studies)

Abstract

The aim of this paper refers to the potential connection between Business Intelligence (B.I.) solutions considered as an Intelligent Solution (I.S.) used in the modern marketing activities and Customer Relationship Management (CRM) solutions, „working together” on influencing the consumer behaviour. We study the effect on how the consumer behaviour is influenced by the new marketing 3.0 strategies by using B.I. solutions and compare the results with other similar studies carried out by other researchers. The authors will explain how a Business Intelligence solution becomes a method of innovation when used together with Customer Relationship Management solutions and explain how we can improve the economic environment based on the results we obtain.

Suggested Citation

  • Balint Antoniu Ovidiu & Cristea Andrei Mihai & Vidraºcu Paula Angela, 2014. "An Inquiry on How Intelligent Systems (I.S.) Solutions can Influence Consumer Behavior," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 441-444, May.
    • Handle: RePEc:ovi:oviste:v:xiv:y:2014:i:1:p:441-444
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    More about this item

    Keywords

    Customer Relationship Management (CRM); Business Intelligence (B.I.); marketing 3.0; consumer behaviour; Intelligent Solutions (I.S.);
    All these keywords.

    JEL classification:

    • A10 - General Economics and Teaching - - General Economics - - - General
    • D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles
    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • F60 - International Economics - - Economic Impacts of Globalization - - - General
    • I31 - Health, Education, and Welfare - - Welfare, Well-Being, and Poverty - - - General Welfare, Well-Being
    • L91 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Transportation: General
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth

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