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Marketing vs. Fashion Trend – Between Myth and Reality

Author

Listed:
  • Meghisan Flaviu

    (University of Pitesti, Romania)

Abstract

This paper makes an analysis of the different methods that marketers use to attract the consumers towards their products. The main research purpose is to focus on fashion from the marketing perspective. Fashion represents the process of social spread which has as result the adoption of a new style by several consumer groups. Fashion or style represents a unique combination of attributes. The system of fashion is made of all the persons and organizations that take care of the creation of symbolic significations and transfer them upon the cultural goods.

Suggested Citation

  • Meghisan Flaviu, 2012. "Marketing vs. Fashion Trend – Between Myth and Reality," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 801-805, Decembre.
    • Handle: RePEc:ovi:oviste:v:xii:y:2012:i:2:p:801-805
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    More about this item

    Keywords

    consumer behavior; marketing; fashion trend; advertising;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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