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Customer Relationship Management. Conceptual Aspects and Specific Strategies for Action

Author

Listed:
  • Ciobãnicã Mihaela - Lavinia

    (Spiru Haret University, Faculty of Management Financial Accounting Constanta)

Abstract

The existence and functioning of organizations tend to increasingly dependant on their ability to adapt and adjust to change. In front of it, reactivity becomes ineffective, if not useless, to the detriment of proactivitatii and of the level and capacity of anticipation. So, change is the only constant thing in an organization, contrary to common conception, which is defined as the equilibrium stability improvement [5]. Today, mobility, flexibility, the ability to adapt to the requirements and the evolution of the market, the customer's needs and desires are the only weapons that company owns the vigour of change, the only likely to resist, to continue to exist.

Suggested Citation

  • Ciobãnicã Mihaela - Lavinia, 2012. "Customer Relationship Management. Conceptual Aspects and Specific Strategies for Action," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 643-648, Decembre.
    • Handle: RePEc:ovi:oviste:v:xii:y:2012:i:2:p:643-648
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    More about this item

    Keywords

    Adaptability; speed; timeliness; efficiency.;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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