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Research Concerning the Implementation Level of CRM Information Systems in Banking Sector in Romania

Author

Listed:
  • Jeflea Victor

    (Ovidius University Constanþa, Faculty of Economic Science)

Abstract

Without claiming to be a complete study, due to the aimed objectives and research variables we focused upon, the purpose of this research is to highlight the impact of information technologies implementation used in CRM and banking strategies and to identify some directions which will serve to design, organize and develop similar researches of a wider range.

Suggested Citation

  • Jeflea Victor, 2012. "Research Concerning the Implementation Level of CRM Information Systems in Banking Sector in Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 439-442, Decembre.
    • Handle: RePEc:ovi:oviste:v:xii:y:2012:i:2:p:439-442
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    More about this item

    Keywords

    CRM; Cloud Computing; Information System;
    All these keywords.

    JEL classification:

    • D80 - Microeconomics - - Information, Knowledge, and Uncertainty - - - General

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