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Innovation Impact on the Beer Market during Economic Crisis in Romania

Author

Listed:
  • Morosanu Dora Maria

    (The Academy of Economic Studies)

  • Bumbac Robert

    (The Academy of Economic Studies)

Abstract

Innovation is a means to success for the beer companies in the years to come. Even during the recent economic crisis it is noticeable an increase of profitability by leveraging the impact of the innovation.

Suggested Citation

  • Morosanu Dora Maria & Bumbac Robert, 2012. "Innovation Impact on the Beer Market during Economic Crisis in Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 1261-1263, Decembre.
    • Handle: RePEc:ovi:oviste:v:xii:y:2012:i:2:p:1261-1263
    as

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    File URL: http://stec.univ-ovidius.ro/html/anale/ENG/cuprins%20rezumate/volum2012p2v2.pdf
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    More about this item

    Keywords

    innovation; profitability; business excellence; success.;
    All these keywords.

    JEL classification:

    • E - Macroeconomics and Monetary Economics

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