IDEAS home Printed from https://ideas.repec.org/a/ovi/oviste/vxiiy2012i12p1221-1225.html
   My bibliography  Save this article

Business Models Based on Corporate Social Responsibility: the Case of Global Pharmaceutical Companies

Author

Listed:
  • Toma Sorin-George

    (Faculty of Administration and Business, University of Bucharest)

  • Marinescu Paul

    (Faculty of Administration and Business, University of Bucharest)

Abstract

In the past century, the business models were focused on providing a basic product at a low/very low cost, then charging excessive amounts of money for refills or for associated products/services. In the 21st century, the business models have to take into account not just the new technologies, but also the social responsibility issue. The aims of our paper are to present in brief the concepts of business model and of corporate social responsibility (CSR), and to highlight the emergence of the business models based on CSR in the global pharmaceutical industry. The methodological approach is based on the literature review.

Suggested Citation

  • Toma Sorin-George & Marinescu Paul, 2012. "Business Models Based on Corporate Social Responsibility: the Case of Global Pharmaceutical Companies," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1221-1225, May.
    • Handle: RePEc:ovi:oviste:v:xii:y:2012:i:12:p:1221-1225
    as

    Download full text from publisher

    File URL: http://stec.univ-ovidius.ro/html/anale/ENG/cuprins%20rezumate/volum2012p1.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    business models; corporate social responsibility; pharmaceutical companies;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ovi:oviste:v:xii:y:2012:i:12:p:1221-1225. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Gheorghiu Gabriela (email available below). General contact details of provider: https://edirc.repec.org/data/feoviro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.