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Trends in Advertising Budgets

Author

Listed:
  • Poºtoacã Alexandra

    (Academy of Economic Studies, Marketing Specialization, Bucharest)

Abstract

The purpose of this article is to determine which were the global marketing budgets trends and also to establish how the Global Economic Crisis influenced the investments in advertising. The investments in advertising can increase or decrease not only due to the Economic Crisis, but also due to other factors like: the development of technology, changes in consumer’s media behavior and so on. We will see if the investments in the main media (print, TV, radio, internet, outdoor) were affected or not and which were the trends for the estimated expenditure starting from 2006 and up to 2012. We will also debate the latest trends of the marketing budgets in 2012 as a result of the improvement of the global confidence.

Suggested Citation

  • Poºtoacã Alexandra, 2012. "Trends in Advertising Budgets," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1115-1119, May.
    • Handle: RePEc:ovi:oviste:v:xii:y:2012:i:12:p:1115-1119
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    More about this item

    Keywords

    marketing; advertising; budget; trend; media.;
    All these keywords.

    JEL classification:

    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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