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Marketing Tourism Services in Romania. The Opportunities and Challenges of the Current Context

Author

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  • Andreea Daniela Moraru

    (Ovidius University of Constanta)

Abstract

The Romanian tourism activity does not measure up to the tourism potential of the country and the efficient marketing of tourism services is often mentioned as a means to improve and develop tourism. In our opinion the current international context generates both opportunities and challenges for tourism services marketing. This paper aims at identifying and at presenting the key aspects that tourism services marketing faces in Romania, considering the main characteristics shaping the current context.

Suggested Citation

  • Andreea Daniela Moraru, 2012. "Marketing Tourism Services in Romania. The Opportunities and Challenges of the Current Context," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1045-1048, May.
  • Handle: RePEc:ovi:oviste:v:xii:y:2012:i:12:p:1045-1048
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    More about this item

    Keywords

    tourism services marketing; tourism competitiveness; quality; human resources; tourism organizations;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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