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Critically Appraise of the Specific Aspects of the Strategy for International Market

Author

Listed:
  • Racoceanu Cristina

    (“Babes Bolyai” University of ClujNapoca – Doctoral School RISE” AltieroSpielli” Center CASSOE, ClujNapoca)

  • Stanciu Anca Cristina

    (” Ovidius” University of Constanta, Faculty of Economics Sciences, Constanta, Romania)

  • Constandache Mihaela

    („Dimitrie Cantemir” Christian University of Bucharest, Faculty of Tourism and Commercial Management Constanta)

Abstract

Strategy implementation is a continuous process – national or international. A chosen strategy must be revised continuously in order to identify and deal with strategic issues as they arise (internal and external contexts). This process has to consider the interrelationships between structures, systems, culture.This is way that theory is underlining the importance of implementing the international strategy creatively for each area and with confidence in people, products, business and market.Is obvious that to understand the strategy which changed over the years, together with the stakeholders, is mandatory.Nowdays , is not important only to focus on dividends. An organization relies on its structure to coordinate its activities and may help the organization in order to deliver a “unique mix of value”.Therefore, an international company needs an active international strategy in order to have a dominant position on a lot of aspects ,with the aim of expanding beyond the current locations in an integrated and coherent international system.

Suggested Citation

  • Racoceanu Cristina & Stanciu Anca Cristina & Constandache Mihaela, 2013. "Critically Appraise of the Specific Aspects of the Strategy for International Market," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 56-59, May.
    • Handle: RePEc:ovi:oviste:v:xiii:y:2013:i:2:p:56-59
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    More about this item

    Keywords

    strategy; management; international market.;
    All these keywords.

    JEL classification:

    • F42 - International Economics - - Macroeconomic Aspects of International Trade and Finance - - - International Policy Coordination and Transmission
    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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