The Aesthetical and Utilitar Cathegories in the Consumption Society

In this paper, I wanted to present several aspects about the consumer’s behaviour nowadays, influenced by the relationship between utilitary and aesthetical cathegories. This behaviour is conditioned by the nature of needs and wishes, by the way of their materialization, as the results of economical activities. So, the link between production and consumption was determined, over the times, by the evolution processes, focused on passing from the manufactured to the big seria products, as a result of the big industrialization. There are also included aspects with reference to durability, repetability and authenticity, like major characteristics of the consumption goods, in the context of the new interdependences between culture and civilization. I also mentioned the impact of the underground provocations and the actual global problems from our society. As a conclusion, I brought references over the fact that the modern consumption society must help us to identify the veritable values of our existence.