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Communication Analysis for a Tourism Enterprise

Author

Listed:
  • Dumitrascu Elena

    („Ovidius” University of Constanta)

  • Maruntelu Liliana

    („Ovidius” University of Constanta)

Abstract

The implementation of a global communication strategy does not stand for a measure that could be put into action one day or another, but it requires a long way which is often blocked by obstacles or in danger of being lost. For such risks to be prevented, the establishment of an elaborated system of communication assessment (in its various forms, and also at a global level) is crucial (and unfortunately non-existent even in the incipient forms at SC THR “Black Sea” in Eforie Nord). The global communication strategy implies an agreement between the internal communication strategies and the institutional and commercial ones. On the one hand, a separation between those strategies cannot be done accurately, and on the other hand, it may affect the approach that led us to debate the theme of global communication.

Suggested Citation

  • Dumitrascu Elena & Maruntelu Liliana, 2011. "Communication Analysis for a Tourism Enterprise," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 696-701, May.
    • Handle: RePEc:ovi:oviste:v:11:y:2011:i:1:p:696-701
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    More about this item

    Keywords

    global communication; strategy; objective; institutional communication; logo.;
    All these keywords.

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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