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Goods Distribution and Logistics in the Current Economic and Financial Crisis

Author

Listed:
  • Dan Gheorghe

    (“Ovidius” University of Constanta, Faculty of Economic Sciences)

Abstract

This article aims at assessing the impact of financial crisis and economic recession on goods distribution and logistics, the consumption behaviour of the behavioural changes made by the members of marketing channels. There have been observed the reactions of economic units, the strategies and tactics used in an attempt to maintain the level of sales, as well as the preparation of organizational and logistic capacities in order to make survival possible in this hostile environment.

Suggested Citation

  • Dan Gheorghe, 2011. "Goods Distribution and Logistics in the Current Economic and Financial Crisis," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 525-528, May.
    • Handle: RePEc:ovi:oviste:v:11:y:2011:i:1:p:525-528
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    File URL: http://stec.univ-ovidius.ro/html/anale/RO/cuprins%20rezumate/rezumate2011p1.pdf
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    More about this item

    Keywords

    financial crisis; decline in purchasing power; investment sluggishness; impulse buying decision for low value products; moderation buying decision.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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