IDEAS home Printed from https://ideas.repec.org/a/ovi/oviste/v11y2011i1p472-477.html
   My bibliography  Save this article

Marketing Strategies in Tourism

Author

Listed:
  • Cristea Doina

    (“Tomis” University of Constanta)

Abstract

The determining element in developing the Romanian tourism is represented by the definition of a realistic conception concerning the capitalization of the touristic potential and the objectives of its development, taking into account the international tendencies, mostly the European ones, regarding the travelling options and the ways of spending holidays requested by the foreign tourists as well as the local ones. In Romania, tourism is also considered an export industry, generating exchanges and creating jobs. The tourism industry is quite different from other export industries through the fact that the potential of a client comes to Romania for the product, and the product is not sent back into the client’s country, like it happens in other industries. The evaluation of the touristic industry in Romania indicates the fact that tourism is one of our export industries, effectively competing to other countries. There are, anyway, some problems regarding the standards of the product and of the services, the marketing and the publicity, the culture, the environment, the organization and the legislation, that should be overcome in order to realize the potential.

Suggested Citation

  • Cristea Doina, 2011. "Marketing Strategies in Tourism," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 472-477, May.
    • Handle: RePEc:ovi:oviste:v:11:y:2011:i:1:p:472-477
    as

    Download full text from publisher

    File URL: http://stec.univ-ovidius.ro/html/anale/RO/cuprins%20rezumate/rezumate2011p1.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    agency; tourism; marketing;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ovi:oviste:v:11:y:2011:i:1:p:472-477. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Gheorghiu Gabriela (email available below). General contact details of provider: https://edirc.repec.org/data/feoviro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.