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Corporate Social Responsibility (CSR) - a Theoretical Approach

Author

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  • Bradu Cosmina Paula

    („Alexandru Ioan Cuza” University of Iasi, Doctoral School of Economics)

Abstract

In the last years the expectations towards CSR are increasing and with this also the demand that businesses behave in a socially responsibly manner. But we should not forget that Corporate Social Responsibility (CSR) is a contested and also evolving concept, fact that is evidenced also by the different points of view concerning the definition and also by the lack of consensus about why it might be a worthy marketing objective. This article aims to ilustrate the main concepts and framworks regarding the corporate social responsibility (CSR) and the expectations towards it.

Suggested Citation

  • Bradu Cosmina Paula, 2011. "Corporate Social Responsibility (CSR) - a Theoretical Approach," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 247-251, May.
    • Handle: RePEc:ovi:oviste:v:11:y:2011:i:1:p:247-251
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    More about this item

    Keywords

    Corporate social responsibility; consumer`s expectations;

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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