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Business Strategy of Multinational Corporations Representative for Food Services - McDonald's

Author

Listed:
  • Voicu Oana-Luminiþa

    (“Constantin Brâncoveanu” University - Piteºti Faculty of Accounting and Finance)

  • Antonescu Eugenia

    (“Constantin Brâncoveanu” University - Piteºti Faculty of Accounting and Finance)

  • Chirilã Camelia

    (“Constantin Brâncoveanu” University - Piteºti Faculty of Accounting and Finance)

Abstract

For the catering services, the economic efficiency includes the consumers’ satisfaction and the guarantee of the hygiene of products. The integration into the EU imposes obligations on all service providers that are related to human nutrition. In this context, McDonald’s promotes four basic principles of business philosophy: Quality, Service, Cleanliness and Value. These principles are valid in every restaurant in the world. The focus on the customer, the employee value, material management and the permanent improvement are the most important quality objectives that McDonald’s is trying to achieve. Although it seems to be a large corporation, McDonald’s is actually a system comprised of a lot of small units and of individual franchisees, the McDonald’s entrepreneurs. McDonald’s is a leader in this business, as it is both a global and local service company, as well as a franchising company. The company’s business strategy is focused on opening new restaurants, maximizing profits and sales volume.

Suggested Citation

  • Voicu Oana-Luminiþa & Antonescu Eugenia & Chirilã Camelia, 2011. "Business Strategy of Multinational Corporations Representative for Food Services - McDonald's," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 2308-2310, May.
    • Handle: RePEc:ovi:oviste:v:11:y:2011:i:1:p:2308-2310
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    More about this item

    Keywords

    strategy; business; McDonald’s; management.;
    All these keywords.

    JEL classification:

    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm

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