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Consumer Behavior Determined by Social Classes

Author

Listed:
  • ªerban Comãnescu Adrian

    („Ovidius” University of Constanþa)

  • Muhcinã Silvia

    („Ovidius” University of Constanþa)

Abstract

Information on consumer behavior is essential in trade policy decision-making process. The study of consumer behavior has concerned different subjects:psychology, sociology, economy. In a marketing approach knowledge of consumer behavior is not an end in itself, but only a tool, a means by which business decisions are adapted to the consumer expectations.

Suggested Citation

  • ªerban Comãnescu Adrian & Muhcinã Silvia, 2011. "Consumer Behavior Determined by Social Classes," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 2050-2051, May.
    • Handle: RePEc:ovi:oviste:v:11:y:2011:i:1:p:2050-2051
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    More about this item

    Keywords

    consumers; marketers; social classes;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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