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The Persuasive Communication in Marketing Strategies

Author

Listed:
  • Purice Suzana

    („Constantin Brâncoveanu” University of Piteºti, Faculty of Management-Marketing in Economic Affairs Brãila)

  • ªerban Monica

    („Constantin Brâncoveanu” University of Piteºti, Faculty of Management-Marketing in Economic Affairs Brãila)

Abstract

Connected to an environment characterized by dynamism, the organization faces both opportunities and difficulties. It must possess a high capacity to adapt to changes and quickly respond to the environmental signals. The market or environmental instability may undermine the organizational behaviour and its objectives only if they have not existed or have been wrongly taken into account. One can appreciate that a clear horizon attaches importance and necessity to the incorporation of the company shares in a future vision, in an unitary and coherent policy-the marketing policy.

Suggested Citation

  • Purice Suzana & ªerban Monica, 2011. "The Persuasive Communication in Marketing Strategies," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1785-1790, May.
    • Handle: RePEc:ovi:oviste:v:11:y:2011:i:1:p:1785-1790
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    More about this item

    Keywords

    advertising; persuasion; communication; marketing strategies.;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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