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Impact of Economic Crisis on Business to the Franchise System in Romania

Author

Listed:
  • Parpandel Denisa Elena

    ("Constantin Brancoveanu” University of Pitesti)

  • Gãnescu Cristina

    ("Constantin Brancoveanu” University of Pitesti)

  • Codreanu Diana Elena

    ("Constantin Brancoveanu” University of Pitesti)

Abstract

Given the national context, but also international economic crisis, businesses are seeking the highest returns. Why would a business franchise win a bet? Because franchising is the most dynamic and powerful method practiced for business development and economic opportunity and the franchisee has the opportunity to become its own franchise architect of the scheme and detailed plan of procedures. Franchising remains a good recipe for business and crisis. What have changed because of economic difficulties are preferences Romanian entrepreneurs in this field. Thus, if two years before they were attracted to foreign brands, "business is now looking for not much money out of pocket and be easy to operate, that will not last too long before we can open a unit "believes Constantin Anton, president of the Romanian Franchise Association.

Suggested Citation

  • Parpandel Denisa Elena & Gãnescu Cristina & Codreanu Diana Elena, 2011. "Impact of Economic Crisis on Business to the Franchise System in Romania," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1601-1603, May.
    • Handle: RePEc:ovi:oviste:v:11:y:2011:i:1:p:1601-1603
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    More about this item

    Keywords

    franchising; business; crisis; profit.;
    All these keywords.

    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • E3 - Macroeconomics and Monetary Economics - - Prices, Business Fluctuations, and Cycles

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