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Shipping Marketing and Management

Author

Listed:
  • Ionescu Gr. Ion

    (“Dimitrie Cantemir” Christian University, Faculty of Management in Tourism and Commerce Constanta)

  • Pacea Otilia

    (“Dimitrie Cantemir” Christian University, Faculty of Management in Tourism and Commerce Constanta)

Abstract

The shipping enterprises carry on a large variety of activities that concentrate on the market provision of services. Supply and demand synchronization represents the fundamental objective of marketing. Planning becomes thus essential for modern naval administration in the sense that it yields long-term profitability as well as it enables the management to successfully distribute the business resources. Against the background of strong competition (with particular focus on international transport market) the use of the appropriate tools for the foundation of strategic decisions has determined the emergence of various models of strategic analysis of the competitor environment. The dominant characteristic of the supply/demand model in shipping is represented by the obvious discrepancy in stability between demand, which changes rapidly and unpredictably, and supply, which undergoes slow and well-balanced changes. The contemporary international transport is performed in accordance with numerous regulations of international trade policy that sometimes are different for certain partner countries.

Suggested Citation

  • Ionescu Gr. Ion & Pacea Otilia, 2011. "Shipping Marketing and Management," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1011-1015, May.
    • Handle: RePEc:ovi:oviste:v:11:y:2011:i:1:p:1011-1015
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    More about this item

    Keywords

    shipping; marketing; management; company; market;
    All these keywords.

    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General

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