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Role of Loyalty Management in a Polish Company

Author

Listed:
  • Wereda Wioletta

    (University of Podlasie, Poland)

Abstract

Loyalty programs have recently become one of the most popular methods for maintaining customers. In this context, the main aim of this article is a trial of showing the role of loyalty management in a Polish company in the frame of a case study.

Suggested Citation

  • Wereda Wioletta, 2010. "Role of Loyalty Management in a Polish Company," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 841-847, October.
    • Handle: RePEc:ovi:oviste:v:10:y:2010:i:2:p:841-847
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    File URL: http://stec.univ-ovidius.ro/html/anale/RO/cuprins%20rezumate/rezumate2010p2.pdf
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    More about this item

    Keywords

    loyalty management; customer; communication; organization;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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