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The Usage of Web Mining in E-commerce

Author

Listed:
  • Istrate Mihai

    (“Constantin Brancusi” University of Targu-Jiu)

Abstract

Recently, the web is becoming an important part of people’s life. The web is a very good place to run successful businesses. Selling products or services online plays an important role in the success of businesses that have a physical presence, like a retail business. Therefore, it is important to have a successful website to serve as a sales and marketing tool. One of the effective used technologies for that purpose is data mining. Data mining is the process of extracting interesting patterns from large databases. Web mining is the usage of data mining techniques to extract interesting information from web data. This paper presents the three components of web mining: web usage mining, web structure mining and web content mining and the main data preprocessing tasks for web usage mining.

Suggested Citation

  • Istrate Mihai, 2010. "The Usage of Web Mining in E-commerce," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 406-410, October.
    • Handle: RePEc:ovi:oviste:v:10:y:2010:i:2:p:406-410
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    More about this item

    Keywords

    crisis; crisis marketing; planning; cause related marketing;
    All these keywords.

    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General

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