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Studying the Factors Which Influence Consumer Behavior on the Insurance Market

Author

Listed:
  • Petrescu Eva-Cristina
  • Ioncica Diana,
  • Petrescu Marian,

    (The Academy of Economic Studies – Bucharest)

Abstract

For understanding insurance services’ consumer behavior, it is necessary to study the influence of different endogenous and exogenous factors on the insurance services’ consumer behavior. The researchers must analyze the decision-making processes from those that precede the purchase of insurance to the final experience of using it and the various factors that influence the processes and the insurance services’ consumer. The paper aims to present some methodological aspects related to the qualitative study of the influence of endogenous and exogenous factors on the insurance consumer behavior. This work was supported by CNCSIS – UEFISCSU, project number 915 / 2009 PNII – IDEI 1773/2008

Suggested Citation

  • Petrescu Eva-Cristina & Ioncica Diana, & Petrescu Marian,, 2010. "Studying the Factors Which Influence Consumer Behavior on the Insurance Market," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1229-1233, May.
    • Handle: RePEc:ovi:oviste:v:10:y:2010:i:1:p:1229-1233
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    More about this item

    Keywords

    influence; insurance market; consumer behavior;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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