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The New Products’ Development Process in Tourism Marketing

Author

Listed:
  • Silvia MUHCINA
  • Simona UTUREANU
  • Adrian Serban Com?nescu

    (Department of Economics, Ovidius University of Constanta)

Abstract

The tourism activity is marked by a strong competition and frequently environmental changes, thus tourism organizations must be permanently preoccupied on the process of innovation and new products creation. In tourism marketing this process can be more risky because, generally, the budgets are higher, the users are heterogeneous, and the market is unstable. The goal of this paper is to show some important aspects concerning the process of the new products’ development in tourism.

Suggested Citation

  • Silvia MUHCINA & Simona UTUREANU & Adrian Serban Com?nescu, 2010. "The New Products’ Development Process in Tourism Marketing," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1168-1172, May.
    • Handle: RePEc:ovi:oviste:v:10:y:2010:i:1:p:1168-1172
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    More about this item

    Keywords

    tourism; products; development; customer.;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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