Creativity: people, environment and culture, the key elements in its understanding and interpretation

This paper discusses three aspects of entrepreneurship: people (innovators, entrepreneurs and amateurs) at the core of creative production who ‘function’ as agents of transformation; culture which helps to motivate people and create a value system (embedded contexts) and; the environment where innovations and entrepreneurial settings function as productive factors to stimulate more creativity. Looking from these three angles we present a triple helix for innovation related to creativity or the creative industry. Relying on a substantive report issued in 2008 by the United Nations Conference on Trade and Development, we explore aspects linked with the creative industries or the economies that form part of it. Despite differing views on the definition of the term ‘creativity’, the paper tries to analyse creative people as entrepreneurs, proposing a triadic approach to understand and interpret it, thus presenting our second, more consolidated, triple helix for creative entrepreneurship. We also draw on practical knowledge to discuss the core elements of our triple helix. Copyright , Beech Tree Publishing.