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Marketing Organic Pasta from Big Sandy to Rome: It's a Long Kamut-super-®

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  • Gary W. Brester
  • Brenna Grant
  • Michael A. Boland

Abstract

Bob Quinn spent 20 years propagating an ancient Egyptian wheat variety that is generally known as Khorasan wheat. Bob trademarked his wheat variety using the brand name "Kamut-super-®." Kamut-super-® brand wheat contains some nutritional, health, and taste advantages over modern wheat varieties, but lacks some of modern wheat's agronomic advantages. Kamut-super-® brand wheat is organically produced, and is used to make cereals, breads, cookies, snacks, pancakes, bread mixes, bulgur, pasta, and baked goods. Whole wheat products produced from Kamut-super-® brand wheat are less bitter than those produced from modern wheat varieties. Europe represents approximately two-thirds of the market for this product. Copyright 2009 Agricultural and Applied Economics Association

Suggested Citation

  • Gary W. Brester & Brenna Grant & Michael A. Boland, 2009. "Marketing Organic Pasta from Big Sandy to Rome: It's a Long Kamut-super-®," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 31(2), pages 359-369, June.
    • Handle: RePEc:oup:revage:v:31:y:2009:i:2:p:359-369
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    Cited by:

    1. Subodh Adhikari & Arjun Adhikari & David K. Weaver & Anton Bekkerman & Fabian D. Menalled, 2019. "Impacts of Agricultural Management Systems on Biodiversity and Ecosystem Services in Highly Simplified Dryland Landscapes," Sustainability, MDPI, vol. 11(11), pages 1-16, June.

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