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Mycogen: Building a Seed Company for the Twenty-first Century

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  • Nicholas Kalaitzandonakes

Abstract

This decision case presents the strategic choice set and reasoning of Mycogen, an agricultural biotechnology leader, for how to grow and effectively compete in the fast-changing seed market. Use the case as a basis for discussing strategies and structural changes in the seed industry, the integration of the biotechnology industry and, even more broadly, the formation of firm agribusiness networks.

Suggested Citation

  • Nicholas Kalaitzandonakes, 1997. "Mycogen: Building a Seed Company for the Twenty-first Century," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 19(2), pages 453-462.
    • Handle: RePEc:oup:revage:v:19:y:1997:i:2:p:453-462.
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    File URL: http://hdl.handle.net/10.2307/1349752
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    Citations

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    Cited by:

    1. Alexander, Corinne E., 2002. "The Role Of Seed Company Supplied Information In Farmers' Decisions," 2002 Annual meeting, July 28-31, Long Beach, CA 19617, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    2. Kalaitzandonakes, Nicholas G. & Hayenga, Marvin L., 2000. "Structural Change In The Biotechnology And Seed Industrial Complex: Theory And Evidence," Transitions in Agbiotech: Economics of Strategy and Policy, June 24-25, 1999, Washington, D.C. 26026, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.
    3. Kalaitzandonakes, Nicholas G. & Marks, Leonie A., 2000. "Innovation Dynamics And Optimal Licensing Strategies In The Agro-Biotechnology Industry," Transitions in Agbiotech: Economics of Strategy and Policy, June 24-25, 1999, Washington, D.C. 26013, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.
    4. Fernandez-Cornejo, Jorge & Spielman, David J., 2002. "Concentration, Market Power, And Cost Efficiency In The Corn Seed Industry," 2002 Annual meeting, July 28-31, Long Beach, CA 19877, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    5. Mahka Moeen & Will Mitchell, 2020. "How do pre‐entrants to the industry incubation stage choose between alliances and acquisitions for technical capabilities and specialized complementary assets?," Strategic Management Journal, Wiley Blackwell, vol. 41(8), pages 1450-1489, August.
    6. Lindner, Bob, 2000. "The Future for Frankenstein Foods," 2000 Conference (44th), January 23-25, 2000, Sydney, Australia 171917, Australian Agricultural and Resource Economics Society.
    7. Mahka Moeen & Rajshree Agarwal, 2017. "Incubation of an industry: Heterogeneous knowledge bases and modes of value capture," Strategic Management Journal, Wiley Blackwell, vol. 38(3), pages 566-587, March.
    8. Alexander, Corinne E. & Goodhue, Rachael E., 1999. "Production Systems Competition And The Pricing Of Innovations: An Application To Biotechnology And Seed Corn," 1999 Annual meeting, August 8-11, Nashville, TN 21646, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).

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