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Community Antenna Television Systems and Local Television Station Audience

Author

Listed:
  • Franklin M. Fisher
  • Victor E. Ferrall, Jr.
  • David Belsley
  • Bridger M. Mitchell

Abstract

I. Nature and significance of the problem, 227. — II. The audience-revenue relation, 231. — III. The determinants of station audience: the form of the model, 232. — IV. The variables, 234. — V. Off-the-air potential audience and the measurement of overlap, 238. — VI. The results and their interpretation, 242. — VII. Effect of CATV duplication on study station audience, 245. — VIII. Conclusions: the economic impact of CATV, 247.

Suggested Citation

  • Franklin M. Fisher & Victor E. Ferrall, Jr. & David Belsley & Bridger M. Mitchell, 1966. "Community Antenna Television Systems and Local Television Station Audience," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 80(2), pages 227-251.
    • Handle: RePEc:oup:qjecon:v:80:y:1966:i:2:p:227-251.
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    Cited by:

    1. repec:zbw:rwirep:0300 is not listed on IDEAS
    2. Alfredo R. Paloyo, 2011. "When Did We Begin to Spell “Heteros*edasticity” Correctly?," Ruhr Economic Papers 0300, Rheinisch-Westfälisches Institut für Wirtschaftsforschung, Ruhr-Universität Bochum, Universität Dortmund, Universität Duisburg-Essen.
    3. Alfredo R. Paloyo, 2014. "When did we begin to spell Òheteros*edasticityÓ correctly?," Philippine Review of Economics, University of the Philippines School of Economics and Philippine Economic Society, vol. 51(1), pages 162-178, June.

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