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Maintenance of Resale Prices by Manufacturers

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  • Ralph Cassady

Abstract

I. Legal background of resale price maintenance, 454.—Present status of price maintenance, 455.—II. Quasi-monopolistic position of "differentiated" product producers, 455.—The effect of "fair trade" legislation on retail prices of contract items, 457.—III. Underlying factors making possible an artificial price structure, 458.—IV. Comparison of nationally advertised drug prices with non-nationally advertised comparable items, 460.—Relative ignorance of consumers regarding substitute products, 462.—V. Effect of price maintenance legislation in California, 462.—VI. Evaluation of "fair trade" in contrast to "loss leader" legislation, 463.—Education of the consumer as an essential element for breaking "fixed prices," 464.

Suggested Citation

  • Ralph Cassady, 1939. "Maintenance of Resale Prices by Manufacturers," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 53(3), pages 454-464.
    • Handle: RePEc:oup:qjecon:v:53:y:1939:i:3:p:454-464.
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    File URL: http://hdl.handle.net/10.2307/1884417
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    Cited by:

    1. John Asker & Heski Bar-Isaac, 2014. "Raising Retailers' Profits: On Vertical Practices and the Exclusion of Rivals," American Economic Review, American Economic Association, vol. 104(2), pages 672-686, February.
    2. John Asker & Heski Bar-Isaac, 2010. "Exclusionary Minimum Resale Price Maintenance," NBER Working Papers 16564, National Bureau of Economic Research, Inc.
    3. John Asker & Heski Bar-Isaac, 2012. "Vertical Practices Facilitating Exclusion," Working Papers 12-20, New York University, Leonard N. Stern School of Business, Department of Economics.

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