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Consumer switching in European retail markets

Author

Listed:
  • Jason Harold
  • John Cullinan
  • Seán Lyons

Abstract

Consumer switching can play a significant role in enabling competitive retail markets. This paper examines the factors influencing consumer switching across 14 different retail markets in 27 European countries (EU27) using a micro-econometric analysis of consumer switching behaviour data from the European Commission’s Consumer Market Monitoring Survey. The results provide evidence that consumer attitudes to various market components are highly significant factors in explaining consumer switching behaviour in the EU27. In addition, this paper also examines cross-market effects on consumer switching behaviour. Focusing on the case of energy retail markets, the odds of switching in these markets are found to be considerably greater for a consumer who has switched in at least one other retail market. Finally, consumers’ accessibility to the internet is also shown to have a strong positive association with switching.

Suggested Citation

  • Jason Harold & John Cullinan & Seán Lyons, 2020. "Consumer switching in European retail markets," Oxford Economic Papers, Oxford University Press, vol. 72(2), pages 453-471.
    • Handle: RePEc:oup:oxecpp:v:72:y:2020:i:2:p:453-471.
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    File URL: http://hdl.handle.net/10.1093/oep/gpz044
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    Citations

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    Cited by:

    1. Ciola, Emanuele & Turco, Enrico & Gurgone, Andrea & Bazzana, Davide & Vergalli, Sergio & Menoncin, Francesco, 2023. "Enter the MATRIX model:a Multi-Agent model for Transition Risks with application to energy shocks," Journal of Economic Dynamics and Control, Elsevier, vol. 146(C).
    2. Calzada, Joan & García-Mariñoso, Begoña & Suárez, David, 2023. "Do telecommunications prices depend on consumer engagement?," Information Economics and Policy, Elsevier, vol. 62(C).
    3. Ciola, Emanuele & Turco, Enrico & Gurgone, Andrea & Bazzana, Davide & Vergalli, Sergio & Menoncin, Francesco, 2022. "Charging the macroeconomy with an energy sector: an agent-based model," FEEM Working Papers 319877, Fondazione Eni Enrico Mattei (FEEM).
    4. Turco, Enrico & Bazzana, Davide & Rizzati, Massimiliano & Ciola, Emanuele & Vergalli, Sergio, 2023. "Energy price shocks and stabilization policies in the MATRIX model," Energy Policy, Elsevier, vol. 177(C).
    5. McGowan, Féidhlim & Papadopoulos, Alexandros & Lunn, Pete, 2023. "Who switches and why? A diagnostic survey of retail financial services in Ireland," Papers WP748, Economic and Social Research Institute (ESRI).
    6. Ciarreta, Aitor & Espinosa, Maria Paz & Pizarro-Irizar, Cristina, 2023. "Pricing policies for efficient demand side management in liberalized electricity markets," Economic Modelling, Elsevier, vol. 121(C).
    7. Massimo Dragotto & Marco Magnani & Paola Valbonesi, 2021. "Consumer inertia and firm incumbency in liberalised retail electricity markets: an empirical investigation," "Marco Fanno" Working Papers 0277, Dipartimento di Scienze Economiche "Marco Fanno".
    8. Erdogan, Murside Rabia & Camgoz, Selin Metin & Karan, Mehmet Baha & Berument, M. Hakan, 2022. "The switching behavior of large-scale electricity consumers in The Turkish electricity retail market," Energy Policy, Elsevier, vol. 160(C).
    9. Joseph Hickey, 2023. "Simple model of market share dynamics based on clients' firm-switching decisions," Papers 2304.08727, arXiv.org, revised Nov 2023.
    10. Littlechild, Stephen, 2021. "Exploring customer satisfaction in Great Britain's retail energy sector part III: A proposed Overall Customer Satisfaction score," Utilities Policy, Elsevier, vol. 73(C).
    11. Hickey, Joseph, 2024. "Simple model of market share dynamics based on clients’ firm-switching decisions," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 635(C).

    More about this item

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • L00 - Industrial Organization - - General - - - General
    • Q40 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy - - - General

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