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Exploring heterogeneity in willingness to pay for the attributes of higher education institutions

Author

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  • Sharon Walsh
  • John Cullinan
  • Darragh Flannery

Abstract

We provide an in-depth analysis of the extent and nature of heterogeneity in willingness-to-pay (WTP) for the attributes of higher education institutions (HEIs). Using data from Ireland, mixed logit and generalized multinomial logit models are used to examine heterogeneity in WTP by region, academic ability, and socio-economic status. The analysis shows that regional variation in WTP for the attributes of HEIs is substantial, which suggests that preferences may be shaped by the characteristics of the region in which a student lives. Heterogeneity in WTP is also found based on a student’s academic ability, with higher-ability students willing to pay considerably more for a higher-quality institution compared to lower-ability students. We also find that students in the highest socio-economic group are willing to pay more for all attributes.

Suggested Citation

  • Sharon Walsh & John Cullinan & Darragh Flannery, 2019. "Exploring heterogeneity in willingness to pay for the attributes of higher education institutions," Oxford Economic Papers, Oxford University Press, vol. 71(1), pages 203-224.
    • Handle: RePEc:oup:oxecpp:v:71:y:2019:i:1:p:203-224.
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    File URL: http://hdl.handle.net/10.1093/oep/gpy030
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    Cited by:

    1. Ajayi, V. & Reiner, D., 2020. "Consumer Willingness to Pay for Reducing the Environmental Footprint of Green Plastics," Cambridge Working Papers in Economics 20110, Faculty of Economics, University of Cambridge.
    2. Arthur Grimes & Shaan Badenhorst & David C. Maré & Jacques Poot, 2020. "Hometown wh?nau or big city millennials? The economic geography of graduate destination choices in New Zealand," Working Papers 20_04, Motu Economic and Public Policy Research.
    3. Arthur Grimes & Shaan Badenhorst & David C. Maré & Jacques Poot & Isabelle Sin, 2023. "Quality of life, quality of business, and destinations of recent graduates: fields of study matter," The Annals of Regional Science, Springer;Western Regional Science Association, vol. 70(1), pages 55-80, February.

    More about this item

    JEL classification:

    • C25 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions; Probabilities
    • I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions

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