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Demand for Giving to Multiple Charities: An Experimental Study

Author

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  • Emel Filiz-Ozbay
  • Neslihan Uler

Abstract

We study how competition among charities affects individuals’ giving behavior. We characterize situations where charities benefitting substitute or complementary causes incentivize donations by offering subsidies in the form of rebates. Our theory predicts that an increase in the rebate rate offered by a given charity relative to a substitute charity will shift donations away from the substitute charity, but this “stealing” effect is not expected when complementary charities are considered. Our model further characterizes the conditions under which total donations increase with rebates. We test the model in an experimental setting, and demonstrate that the experimental results support our theoretical predictions. We derive the demand for giving as rebates vary for both substitute and complementary causes. The social net benefit of rebates is calculated by comparing campaign costs with new donations generated.

Suggested Citation

  • Emel Filiz-Ozbay & Neslihan Uler, 2019. "Demand for Giving to Multiple Charities: An Experimental Study," Journal of the European Economic Association, European Economic Association, vol. 17(3), pages 725-753.
    • Handle: RePEc:oup:jeurec:v:17:y:2019:i:3:p:725-753.
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    File URL: http://hdl.handle.net/10.1093/jeea/jvy011
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    Cited by:

    1. Kimberley Scharf & Sarah Smith & Mark Ottoni-Wilhelm, 2022. "Lift and Shift: The Effect of Fundraising Interventions in Charity Space and Time," American Economic Journal: Economic Policy, American Economic Association, vol. 14(3), pages 296-321, August.
    2. Giacomo Degli Antoni & Marco Faillo, 2021. "The number but not the variety of nonprofit organizations affects donations: evidence from an experiment," International Review of Economics, Springer;Happiness Economics and Interpersonal Relations (HEIRS), vol. 68(3), pages 281-299, September.
    3. Tatyana Deryugina & Benjamin M. Marx, 2021. "Is the Supply of Charitable Donations Fixed? Evidence from Deadly Tornadoes," American Economic Review: Insights, American Economic Association, vol. 3(3), pages 383-398, September.
    4. Ek, Claes, 2017. "Some causes are more equal than others? The effect of similarity on substitution in charitable giving," Journal of Economic Behavior & Organization, Elsevier, vol. 136(C), pages 45-62.
    5. Koch, Alexander K. & Monster, Dan & Nafziger, Julia, 2023. "Nudging in Complex Environments," IZA Discussion Papers 16137, Institute of Labor Economics (IZA).
    6. Gallier, Carlo & Goeschl, Timo & Kesternich, Martin & Lohse, Johannes & Reif, Christiane & Römer, Daniel, 2023. "Inter-charity competition under spatial differentiation: Sorting, crowding, and spillovers," Journal of Economic Behavior & Organization, Elsevier, vol. 216(C), pages 457-468.
    7. Deck, Cary & Murphy, James J., 2019. "Donors change both their level and pattern of giving in response to contests among charities," European Economic Review, Elsevier, vol. 112(C), pages 91-106.
    8. Meer, Jonathan, 2017. "Does fundraising create new giving?," Journal of Public Economics, Elsevier, vol. 145(C), pages 82-93.
    9. Gayle, Philip & Harrison, Teresa, 2023. "Competition and Strategic Responses to Fundraising in Donative Markets," School of Economics Working Paper Series 2024-9, LeBow College of Business, Drexel University, revised 01 Aug 2024.
    10. Perroni, Carlo & Scharf, Kimberley & Talavera, Oleksandr & Vi, Linh, 2022. "Does online salience predict charitable giving? Evidence from SMS text donations," Journal of Economic Behavior & Organization, Elsevier, vol. 197(C), pages 134-149.
    11. Roman M. Sheremeta & Neslihan Uler, 2021. "The impact of taxes and wasteful government spending on giving," Experimental Economics, Springer;Economic Science Association, vol. 24(2), pages 355-386, June.
    12. Eckel, Catherine & Guney, Begum & Uler, Neslihan, 2020. "Independent vs. Coordinated Fundraising: Understanding the Role of Information," European Economic Review, Elsevier, vol. 127(C).
    13. Luca Corazzini & Christopher Cotton & Enrico Longo & Tommaso Reggiani, 2021. "The Gates Effect in Public Goods Experiments: How Donations Flow to the Recipients Favored by the Wealthy," MUNI ECON Working Papers 2021-13, Masaryk University, revised Aug 2024.
    14. Black, Nicole & De Gruyter, Elaine & Petrie, Dennis & Smith, Sarah, 2021. "Altruism born of suffering? The impact of an adverse health shock on pro-social behaviour," Journal of Economic Behavior & Organization, Elsevier, vol. 191(C), pages 902-915.
    15. Alt, Marius & Gallier, Carlo, 2022. "Incentives and intertemporal behavioral spillovers: A two-period experiment on charitable giving," Journal of Economic Behavior & Organization, Elsevier, vol. 200(C), pages 959-972.
    16. Méon, Pierre-Guillaume & Verwimp, Philip, 2022. "Pro-social behavior after a disaster: Evidence from a storm hitting an open-air festival," Journal of Economic Behavior & Organization, Elsevier, vol. 198(C), pages 493-510.
    17. Perroni, Carlo & Scharf, Kimberley & Talavera, Oleksandr & Vi, Linh, 2021. "Online Salience and Charitable Giving: Evidence from SMS Donations," CAGE Online Working Paper Series 536, Competitive Advantage in the Global Economy (CAGE).
    18. Luca Corazzini & Christopher Cotton & Enrico Longo & Tommaso Reggiani, 2022. "Pro-Rich and Progressive: Policy Selection and Contributions in Threshold Public Goods Experiments," Working Paper 1471, Economics Department, Queen's University.
    19. Adena, Maja & Hager, Anselm, 2020. "Does online fundraising increase charitable giving? A nation-wide field experiment on Facebook," Discussion Papers, Research Unit: Economics of Change SP II 2020-302, WZB Berlin Social Science Center.
    20. Fanghella, Valeria & Thøgersen, John, 2022. "Experimental evidence of moral cleansing in the interpersonal and environmental domains," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 97(C).
    21. Jan Schmitz, 2021. "Is Charitable Giving a Zero-Sum Game? The Effect of Competition Between Charities on Giving Behavior," Management Science, INFORMS, vol. 67(10), pages 6333-6349, October.
    22. Luca Corazzini & Matteo M. Marini, 2022. "Focal points in multiple threshold public goods games: A single-project meta-analysis," MUNI ECON Working Papers 2022-10, Masaryk University, revised Feb 2023.
    23. Cason, Timothy N. & Zubrickas, Robertas, 2019. "Donation-based crowdfunding with refund bonuses," European Economic Review, Elsevier, vol. 119(C), pages 452-471.
    24. Feldhaus, Christoph & Gleue, Marvin & Löschel, Andreas & Werner, Peter, 2022. "Co-benefits motivate individual donations to mitigate climate change," Research Memorandum 004, Maastricht University, Graduate School of Business and Economics (GSBE).

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