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“Breaking the mirror”: interface innovation and market capture by Japanese professional camera firms, 1955–1974

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  • Paul Windrum
  • Michelle Haynes
  • Peter Thompson

Abstract

Improving an interface to increase control over interactions between existing product modules can create new product features which alter the basis of competition in mature (sub)markets. We empirically examine the impact of interface innovation by new market entrants from Japan in the high-end, professional camera submarket between 1955 and 1974. Prior to 1960, the industry architecture of the professional camera submarket was modular, dominated by German specialist body and specialist lens manufacturers. This market structure changed due to the success of integrated Japanese startups who, from 1961, offered novel automated exposure features, facilitated by improving the existing interface between the camera body and lens, and by making this interface a proprietary standard. Their success broke the mirror between the industry architecture, which became vertically integrated, while the product architecture remained modular.

Suggested Citation

  • Paul Windrum & Michelle Haynes & Peter Thompson, 2019. "“Breaking the mirror”: interface innovation and market capture by Japanese professional camera firms, 1955–1974," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 28(5), pages 1029-1056.
    • Handle: RePEc:oup:indcch:v:28:y:2019:i:5:p:1029-1056.
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    File URL: http://hdl.handle.net/10.1093/icc/dtz003
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    Cited by:

    1. Johann Peter & Benedikt Alexander, 2023. "Exploring the structure of internal combustion engine and battery electric vehicles: implications for the architecture of the automotive industry," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 32(1), pages 129-154.
    2. Pujadas, Roser & Valderrama, Erika & Venters, Will, 2024. "The value and structuring role of web APIs in digital innovation ecosystems: the case of the online travel ecosystem," LSE Research Online Documents on Economics 121118, London School of Economics and Political Science, LSE Library.
    3. Pujadas, Roser & Valderrama, Erika & Venters, Will, 2024. "The value and structuring role of web APIs in digital innovation ecosystems: The case of the online travel ecosystem," Research Policy, Elsevier, vol. 53(2).

    More about this item

    JEL classification:

    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • L60 - Industrial Organization - - Industry Studies: Manufacturing - - - General
    • C32 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Time-Series Models; Dynamic Quantile Regressions; Dynamic Treatment Effect Models; Diffusion Processes; State Space Models

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