Creating a post-pandemic sustainable environment in the context of technical and reputational business transformation[Cognitive biases operating behind the rejection of government safety advisories during COVID19 pandemic]

The purpose of this article is to propose a new design for a sustainable built environment using a specific business system as an example that transforms and implements modular systems and ultraviolet (UV) lighting to prevent the spread of infectious agents after COVID-19, which directly affects the ability of some types of businesses to function. The paper explores the possibility of purchasing, introducing and using UV radiation for disinfection of premises and the destruction of potentially dangerous viruses and bacteria. The proposed model allows self-isolating persons to adapt to the changing reality and remain productive consumers of goods and services within the business system under study. The modular system, combined with germicidal UV lamps, due to their ability to inactivate viruses, effectively creates a safe hygienic environment, which affects the attractiveness of the territory for visitors and increases the number of ‘contacts’ of the consumer with the company and brand.