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‘Mobile’izing Agricultural Advice Technology Adoption Diffusion and Sustainability
[Dial “a” for agriculture: using ICTs for agricultural extension in development countries]

Author

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  • Shawn A Cole
  • A Nilesh Fernando

Abstract

Mobile phones promise to bring the ICT revolution to previously unconnected populations. A two-year study evaluates an innovative voice-based ICT advisory service for smallholder cotton farmers in India, demonstrating significant demand for, and trust in, new information. Farmers substantially alter their sources of information and consistently adopt inputs for cotton farming recommended by the service. Willingness to pay is, on average, less than the per-farmer cost of operating the service for our study, but likely exceeds the cost at scale. We do not find systematic evidence of gains in yields or profitability, suggesting the need for further research.

Suggested Citation

  • Shawn A Cole & A Nilesh Fernando, 2021. "‘Mobile’izing Agricultural Advice Technology Adoption Diffusion and Sustainability [Dial “a” for agriculture: using ICTs for agricultural extension in development countries]," The Economic Journal, Royal Economic Society, vol. 131(633), pages 192-219.
    • Handle: RePEc:oup:econjl:v:131:y:2021:i:633:p:192-219.
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    File URL: http://hdl.handle.net/10.1093/ej/ueaa084
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    JEL classification:

    • O12 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Microeconomic Analyses of Economic Development
    • O13 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Agriculture; Natural Resources; Environment; Other Primary Products
    • Q16 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - R&D; Agricultural Technology; Biofuels; Agricultural Extension Services

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