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‘Let’s brew a new Brussels’: imaginaries of the circular economy

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  • Deborah Lambert

Abstract

In this paper, I mobilise the notion of imaginaries to analyse a case of the circular economy (CE) in the region of Brussels, Belgium, where bread surplus from mass retail is upcycled to produce a local and more sustainable beer. I examine circular imaginaries and how they are translated into urban practices and materialised in the city. My analysis shows that the craft and post-industrial narratives of new circular products may find a positive echo at the urban level when re-development strategies to attract new productive activities mobilise similar narratives of creativity, innovation and craft skills. It concludes that CE risks becoming a rallying signifier helping to support a discourse coalition on the productive and circular city.

Suggested Citation

  • Deborah Lambert, 2024. "‘Let’s brew a new Brussels’: imaginaries of the circular economy," Cambridge Journal of Regions, Economy and Society, Cambridge Political Economy Society, vol. 17(3), pages 495-516.
    • Handle: RePEc:oup:cjrecs:v:17:y:2024:i:3:p:495-516.
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    File URL: http://hdl.handle.net/10.1093/cjres/rsae023
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