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Patterns of Diffusion of Electronic Commerce in Retail Industries: Theory and Evidence

Author

Listed:
  • Emin M. Dinlersoz
  • Pedro Pereira

Abstract

This paper puts into perspective the early patterns of retailers' adoption of e-commerce across product categories and firm types. The focus is on understanding how consumer loyalty, differences in firms' technology and consumers' preferences across the traditional versus the virtual market, and expansion in market size made possible by the Internet affected the timing and sequence of adoption by firms, as well as the post-adoption evolution of prices. The empirical evidence on adoption patterns is discussed in the light of the predictions from a model of technology adoption. (JEL L11, L811, O33)

Suggested Citation

  • Emin M. Dinlersoz & Pedro Pereira, 2005. "Patterns of Diffusion of Electronic Commerce in Retail Industries: Theory and Evidence," CESifo Economic Studies, CESifo Group, vol. 51(2-3), pages 261-294.
    • Handle: RePEc:oup:cesifo:v:51:y:2005:i:2-3:p:261-294.
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    File URL: http://hdl.handle.net/10.1093/cesifo/51.2-3.261
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    Cited by:

    1. Dinlersoz, Emin M. & Pereira, Pedro, 2007. "On the diffusion of electronic commerce," International Journal of Industrial Organization, Elsevier, vol. 25(3), pages 541-574, June.

    More about this item

    JEL classification:

    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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