IDEAS home Printed from https://ideas.repec.org/a/oup/apecpp/v35y2013i1p171-184.html
   My bibliography  Save this article

Demand Reduction from Plain and Pictorial Cigarette Warning Labels: Evidence from Experimental Auctions

Author

Listed:
  • Matthew C. Rousu
  • James F. Thrasher

Abstract

We report the results of experimental auctions with U.S. smokers, assessing the percentage of U.S. smokers whose demand for cigarettes decreases when bidding on packs with text and pictorial warnings, relative to packs with text-only warnings. We find that pictorial labels and pictorial labels accompanied by plain packaging are more effective at reducing demand for cigarettes than only a front text warning label. We also find that pictorial labels were most effective at encouraging younger smokers to reduce their demand for cigarettes, and plain packaging was most effective at reducing demand among less educated smokers. Copyright 2013, Oxford University Press.

Suggested Citation

  • Matthew C. Rousu & James F. Thrasher, 2013. "Demand Reduction from Plain and Pictorial Cigarette Warning Labels: Evidence from Experimental Auctions," Applied Economic Perspectives and Policy, Agricultural and Applied Economics Association, vol. 35(1), pages 171-184.
    • Handle: RePEc:oup:apecpp:v:35:y:2013:i:1:p:171-184
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1093/aepp/pps049
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to look for a different version below or search for a different version of it.

    Other versions of this item:

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Joachim Marti & Jody Sindelar, 2015. "Smaller Cigarette Pack as a Commitment to Smoke Less? Insights from Behavioral Economics," PLOS ONE, Public Library of Science, vol. 10(9), pages 1-14, September.
    2. O'Connor, Richard J. & Rousu, Matthew C. & Corrigan, Jay R. & Travers, Maansi Bansal, 2018. "Does winning an experimental auction change people's behavior? An application to e-cigarettes," Journal of Economic Behavior & Organization, Elsevier, vol. 154(C), pages 281-285.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:oup:apecpp:v:35:y:2013:i:1:p:171-184. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Oxford University Press (email available below). General contact details of provider: https://edirc.repec.org/data/aaeaaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.