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Computer Adoption Decision—Implications for Research and Extension: The Case of Texas Rice Producers

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  • Anne Marie Jarvis

Abstract

This study identifies the characteristics of Texas rice producers who have adopted computers relative to nonadopters. Primary survey data obtained in the spring of 1990 was examined using logit adoption. Thirty–seven percent of the respondents use computers in their business. The results indicate that as farm size and business complexity increase so does the probability of computer adoption. Some evidence that the adoption of computer technology differs from production technology surfaced. Producers' decisions to adopt a computer are associated with the actions of their peers and family. Encouraging computer user groups and computer training courses for producers could encourage the adoption of computer technology.

Suggested Citation

  • Anne Marie Jarvis, 1990. "Computer Adoption Decision—Implications for Research and Extension: The Case of Texas Rice Producers," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 72(5), pages 1388-1394.
    • Handle: RePEc:oup:ajagec:v:72:y:1990:i:5:p:1388-1394.
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    File URL: http://hdl.handle.net/10.2307/1242560
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    Cited by:

    1. Spaulding, Aslihan D. & Tudor, Kerry W. & Mahatanankoon, Pruthikrai, 2015. "The Effects of Outcome Expectations on Individual’s Anxiety and Continued Usage of Mobile Devices: A Post-Adoption Study," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 18(4), pages 1-16, November.
    2. Emanuele Schimmenti & Antonino Galati & Valeria Borsellino, 2014. "The quality of websites and their impact on economic performance: the case of nurseries and gardening companies in the Italian 'Mezzogiorno' regions," International Journal of Electronic Marketing and Retailing, Inderscience Enterprises Ltd, vol. 6(1), pages 72-87.

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