IDEAS home Printed from https://ideas.repec.org/a/oup/ajagec/v71y1989i1p105-115..html
   My bibliography  Save this article

A Simultaneous Analysis of Food Industry Conduct

Author

Listed:
  • James A. Zeller

Abstract

Intense advertising and new product introduction are substitute forms of entry-deterring conduct practiced by producers of more differentiable food products. A simultaneous equation model is estimated to explain the relationship between these alternate forms of conduct and product class structure and performance. The results support the view that advertising is a barrier to entry rather than information that would facilitate entry. The extent of government-imposed identity standards within a product class is inversely related to advertising intensity and the rate of new product introduction but may artificially fill the product space, making entry more difficult.

Suggested Citation

  • James A. Zeller, 1989. "A Simultaneous Analysis of Food Industry Conduct," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 71(1), pages 105-115.
    • Handle: RePEc:oup:ajagec:v:71:y:1989:i:1:p:105-115.
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.2307/1241779
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:oup:ajagec:v:71:y:1989:i:1:p:105-115.. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Oxford University Press (email available below). General contact details of provider: https://edirc.repec.org/data/aaeaaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.