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Extension Program Evaluation Using Normative Decision Models

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  • Thomas O. Knight
  • S. R. Johnson
  • Robert M. Finley

Abstract

Extension is under increasing pressure to conduct evaluations that provide substantive and reliable evidence of program results. However, current evaluation methods which can supply these results are too costly for general applications. This study proposes an alternative evaluation method which measures program participants' belief changes and uses normative decision models to estimate the effects of behavioral responses to those belief changes. A pilot application demonstrates that the proposed evaluation procedure is a viable alternative to current methods, with potential cost advantages that could permit more widespread application.

Suggested Citation

  • Thomas O. Knight & S. R. Johnson & Robert M. Finley, 1987. "Extension Program Evaluation Using Normative Decision Models," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 69(2), pages 338-348.
    • Handle: RePEc:oup:ajagec:v:69:y:1987:i:2:p:338-348.
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    File URL: http://hdl.handle.net/10.2307/1242284
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    Cited by:

    1. Aaea, 1987. "Proceedings of a Workshop on Agricultural Economics Program Analysis," 1987 Annual Meeting, August 2-5, East Lansing, Michigan 337236, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    2. Gorddard, B.J., 1990. "Information and Behaviour," Discussion Papers 232310, University of Western Australia, School of Agricultural and Resource Economics.
    3. Kesavan, T. & Jensen, H. H. & Johnson, S. R., 1987. "Advertising Information and Consumer Demand: The Case of Agricultural Commodity Promotion," 1987 Annual Meeting, August 2-5, East Lansing, Michigan 269901, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).

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