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Advertising in Social Perspective

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  • James Duncan Shaffer

Abstract

This article examines many of the arguments for and against advertising in terms of the well-being of society. Advertising is a market phenomenon with significant social implications, with a potential for both beneficial and harmful effects. The net effect depends upon the society's ability to institute market rules to reap the benefits while avoiding the harmful effects. Economic theory is of limited value in analyzing the social consequences of advertising.

Suggested Citation

  • James Duncan Shaffer, 1964. "Advertising in Social Perspective," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 46(2), pages 387-397.
    • Handle: RePEc:oup:ajagec:v:46:y:1964:i:2:p:387-397.
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    File URL: http://hdl.handle.net/10.2307/1236543
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    Cited by:

    1. Helmberger, Peter G. & Campbell, Gerald R. & Dobson, William D., 1981. "PART IV. Organization and Performance of Agricultural Markets," AAEA Monographs, Agricultural and Applied Economics Association, number 337229, january.

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