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„Welcome To The European Union” – Croatian Country Image In Hungary

Author

Listed:
  • Gerdesics Viktória

    (PhD student University of Pécs Faculty of Business and Economics, Hungary)

Abstract

In our globalized world more and more experts are dealing with investigation of country image, and number of countries, trying to shape consciously their country brand, is increasing. Present study is dealing with a reasonably actual field of marketing through an example of a special country image. Croatia proclaimed its sovereignty in 1991, which also meant the beginning of the Yugoslavian war causing enormous human, cultural and economic devastation. At that time Croatia, coming out from Yugoslavia put itself on the map independently, and its success is not only proven by its being one of the most famous destinations of the Mediterranean but as well by its new chapter heading the EU, leaving its history’s storms behind. Now the new challenge for Croatian country image is to find its place in the European Union. Th e paper aims to demonstrate the present Croatian image in Hungary based on primary research.

Suggested Citation

  • Gerdesics Viktória, 2013. "„Welcome To The European Union” – Croatian Country Image In Hungary," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 9, pages 357-367.
    • Handle: RePEc:osi:journl:v:9:y:2013:p:357-367
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    More about this item

    Keywords

    Croatia; Hungary; country image; country brand;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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