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New Approaches to the Modern Retail Management

Author

Listed:
  • Zdenko Segetlija

    (Full Professor Faculty of Economics in Osijek, Croatia)

Abstract

A concentrational retail development has effectuated further changes in its structure and, accordingly, the changes in the retail economic entity management. In that respect, altered is also a heretofore retail marketing paradigm, as the assortment formation, based upon category management and other vertical marketing types, becomes preponderant. On the other hand, in addition to the cognizance of developmental legalities of the new business unit types, new technologies, and human resources, the knowledge of retail-oriented buyer interconnection modalities becomes ever so pronounced in the new circumstances. Of course, it is harmonized with the newest marketing development phase, based upon an orientation toward buyers and processes. Such an approach is in a direct function of creation of presuppositions for the achievement of a more efficacious and effective eceonomic growth and development in the reatil sector.

Suggested Citation

  • Zdenko Segetlija, 2009. "New Approaches to the Modern Retail Management," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 5, pages 177-184.
    • Handle: RePEc:osi:journl:v:5:y:2009:p:177-184
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    More about this item

    Keywords

    retail sale; management; category management; marketing; Republic of Croatia;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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