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How Measuring Csr Performance Impacts Csr Results?

Author

Listed:
  • Catalina Crișan-Mitra

    (Faculty of Economics and Business Administration, (ROMANIA))

  • Anca Borza

    (Faculty of Economics and Business Administration, (ROMANIA))

Abstract

CSR is a global phenomenon, which draws the attention of a growing number of partisans, both business people and consumers. Managers can use this trend to their company’s benefit, to achieve sustainable development and to gain the community’s sympathy. More and more companies are investing heavily in philanthropic and environmental initiatives, demonstrating that CSR can no longer be perceived as a simple cost made randomly and without a clear strategy. To support the theoretical approaches deduced from the existing literature, the authors have conducted an empirical qualitative research, with the aid of a questionnaire sent out to top managers, HR managers and heads of CSR departments within large companies that operate on the Romanian market. The research is based on the analysis of 87 questionnaires and aims to highlight the impact of social responsibility policies on the company’s results by detailing the causal relationship between the instruments used to measure social performance and the benefits achieved through CSR policies. The conclusions drawn have a great relevance both theoretically and especially practically because they allow the creation of a reference model of CSR efforts in a developing country such as Romania where there is no clear framework to sustain these type of initiatives.

Suggested Citation

  • Catalina Crișan-Mitra & Anca Borza, 2015. "How Measuring Csr Performance Impacts Csr Results?," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 11, pages 869-879.
  • Handle: RePEc:osi:journl:v:11:y:2015:p:869-879
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    Citations

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    Cited by:

    1. Catalin POSTELNICU, & Dan Cristian DABIJA, 2016. "Challenges And Development Prospects For Tourism In Romania," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 5(1), pages 1-10, January.
    2. Mirela POPA & Irina-Iulia SALAN?Ã, 2015. "Business Organizations’ Positive Socio-Economic Impact on Society - a Step Beyond CSR," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 18(2), pages 244-263, December.

    More about this item

    Keywords

    CSR; social performance; measurement instruments; Romania;
    All these keywords.

    JEL classification:

    • E00 - Macroeconomics and Monetary Economics - - General - - - General
    • H10 - Public Economics - - Structure and Scope of Government - - - General
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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