Introducing And Management Of Investor Relations In A Company Whose Shares Are Admitted To Trading On The A Regulated Market In The Republic Of Croatia

In managing its business every company communicates with its stakeholders. A company’s stakeholders are its owners (investors), employees, suppliers, consumers, community in which the company operates, government and other authorities, wider public and media. Each of these stakeholders requests from the company a continuous communication so that it could be able to protect its interests in relation to the company in the best possible way. In order to meet the stakeholders’ requests regarding the continuous communication, on one hand, and protect the interests of the company in relation to the stakeholders, on the other, the company must manage such stakeholder communication processes, just as it manages any other process (function) within itself. The investor relations are especially important for the companies present on the capital market as issuers with shares admitted to trading on a regulated market (stock exchange). This thesis presents the position, role and importance of the investor relations process (function) for the company (issuer) and its survival on the market and tries to identify all the circumstances which should be taken into account as well as all conditions which should be met in order to establish and organise this process within the issuer and to ensure proper functioning of this process in relation to the investors. Since the Croatian capital market is a part of the global capital market and is based on the rules of any other developed capital market, there is no reason for not presenting the investor re ations function (process) from the aspect of the issuer (a joint-stock company) registered in the Republic of Croatia whose shares are listed on the regulated market of the Zagreb Stock Exchange.