IDEAS home Printed from https://ideas.repec.org/a/osi/journl/v10y2014p265-274.html
   My bibliography  Save this article

The Night Of The Museums Event And Developing New Museum Audience – Facts And Misapprehensions On A Cultural Event

Author

Listed:
  • Igor Mavrin

    (Independent Consultant, Republic of Croatia)

  • Jerko Glavas

    (Josip Juraj Strossmayer University of Osijek, Faculty of Economics,Republic of Croatia)

Abstract

The Night of the Museums (originally Long Night of Museums), an event held in the Republic of Croatia since 2005, is continuously setting up new records – the number of cities and museums involved in the project records the continuous increase, along with the rising number of visitors to the museums, heritage and cultural institutions in the few hours of the event. In 2013 the Night of the Museums project involved 226 museums, galleries and cultural institutions. According to the Museum Documentation Center’s Registry of museums, galleries and collections in the Republic of Croatia, there are 281 museums at the state’s territory. It is obvious that there is a tendency for the inclusion of all Croatian museum institutions in the Night of the Museums project. The event is an excellent promotion of museum activities and also the promotion of the project itself. The question remains how much individual museums themselves can highlight the quality of their programs in this mass event. Also, a continuos increase in the number of visitors to the Night of the Museums does not necessarily create a new museum audience. This paper provides an overview of the success of the Night of the Museums project, and seeks to identify the extent to which these events contributed to the development of the recognition of museums themselves, but also the creation of a new museum audience.

Suggested Citation

  • Igor Mavrin & Jerko Glavas, 2014. "The Night Of The Museums Event And Developing New Museum Audience – Facts And Misapprehensions On A Cultural Event," Interdisciplinary Management Research, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 10, pages 265-274.
  • Handle: RePEc:osi:journl:v:10:y:2014:p:265-274
    as

    Download full text from publisher

    File URL: http://www.efos.hr/repec/osi/journl/PDF/InterdisciplinaryManagementResearchX/IMR10a18
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Anna Kobierecka & Michał Marcin Kobierecki, 2024. "Public diplomacy and nation branding in action: Swiss Embassy's participation in the Night of Museums Event in Warsaw," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 20(2), pages 204-217, June.

    More about this item

    Keywords

    the Night of the Museums; museum marketing; museum management; museum audiences; cultural events;
    All these keywords.

    JEL classification:

    • Z11 - Other Special Topics - - Cultural Economics - - - Economics of the Arts and Literature

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:osi:journl:v:10:y:2014:p:265-274. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Hrvoje Serdarusic, PhD (email available below). General contact details of provider: https://edirc.repec.org/data/efosihr.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.