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Importance Of Ethnicity And Diasporas As Access Gateways To Business Expansion

Author

Listed:
  • Edward Veckie

    (Unified Engineering.com Corp.)

  • Vlado Walter Veckie

    (Unified Engineering.com Corp.)

Abstract

The purpose of this paper is to examine the influence of leveraging ethnicities and diasporas in business development. More specifically, this paper develops the idea of ethnicity to facilitate expansion in both foreign and local ethnic markets and diaspora contributions to their home economies in both remittances and foreign direct investment. A consideration of ethnic marketing segmentation, company strategy abroad, governmental policy and cultural sensitivity is presented in relation to vying for new markets.

Suggested Citation

  • Edward Veckie & Vlado Walter Veckie, 2015. "Importance Of Ethnicity And Diasporas As Access Gateways To Business Expansion," Economy of eastern Croatia yesterday, today, tommorow, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 4, pages 518-525.
    • Handle: RePEc:osi:eecytt:v:4:y:2015:p:518-525
    as

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    File URL: http://www.efos.unios.hr/repec/osi/eecytt/PDF/EconomyofeasternCroatiayesterdaytodaytomorrow04/eecytt0451
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    References listed on IDEAS

    as
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    7. Jennifer M. Brinkerhoff & Derick W. Brinkerhoff & Jennifer M. Brinkerhoff, 2011. "David and Goliath: Diaspora organizations as partners in the development industry," Public Administration & Development, Blackwell Publishing, vol. 31(1), pages 37-49, February.
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