Transport Packaging In Dairy Industry As A Strategic Factor In Procurement Management

Transport packaging ensures the preservation of all product specifications, protects against negative external influences, but in certain cases it further raises the presentation value of the product on the shelf. Theoretical part of the paper will deal with the importance of transport packaging, logistics and communication in the development of packaging boxes and the marketing part of product positioning on the shelves of retail chains. Herewith, will be shown the results of a research conducted among the employees of the purchasing sector on the territory of the Republic of Croatia, exclusively among employees who are engaged in the work with the transport packaging. The research has included the most important factors when developing transport packaging, including the modern trends, levels of cross-functions of cooperation of procurement and other functions at the development of the transport boxes. The importance of transport packaging will be also shown on the example of the dairy industry of a large agricultural company. Numerous dairy products are produced in two dairies owned by the above said company and different types of packaging boxes are used. Numerous specifications make the transport boxes almost identical, but also numerous factors make them very different. We will show the practical differences between the individual boxes and describe all the factors when creating transport packaging, an indicative annual consumption, a comparison of the same box when observed with different varieties of produced quality, percentage price difference due to the different parameters and the quality of the used material. The main research limitation is the lack of public data related to the types of transport boxes used by dairies in the Republic of Croatia.