Production and Distribution of Organic Food - Opportunity for Development of Rural Areas in Macedonia

Most consumers are more interested in consuming organic produced food. Demand for organic produced food is increasing as a result of increased environmental awareness and growing concern of consumers for personal health. Market and production of organic products in the Republic of Macedonia is in the first stage of development. Worldwide, it is present trend of increasing agricultural land used for production of organic food products. This paper will attempt to perceive the possibility of development of rural areas in the Republic of Macedonia through the production and environmental distribution organic food products. The paper also will answer questions about whether there are already companies in rural areas that specialize in producing organic food products and distributing them to consumers. In essence, through work will be seen the advantages and disadvantages of rural areas for the purpose of developing the same by setting the general conditions and support for start-up enterprises that will produce organic food products. One goal of this research is understanding the opinions and needs of the consumers using organic produced food and information about the specific features of organic production in comparation with conventional production. The results of the survey show that consumers actually know the features and benefits of organic food production.