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Determining The Profile Of Tourists In Brasov Starting From Their Consumption And Buying Behavior Towards Products Offered By Tourism Agencies

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  • Untaru Elena-Nicoleta

    (Universitatea Transilvania din Brasov, Stiinte Economice)

Abstract

By studying consumer behavior, marketing specialists want to find out how consumers choose goods/services and what the factors that influence their choice are. In tourism the analysis of the consumer behavior is more difficult because the structure of th

Suggested Citation

  • Untaru Elena-Nicoleta, 2009. "Determining The Profile Of Tourists In Brasov Starting From Their Consumption And Buying Behavior Towards Products Offered By Tourism Agencies," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 4(1), pages 865-868, May.
    • Handle: RePEc:ora:journl:v:4:y:2009:i:1:p:865-868
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    File URL: http://steconomice.uoradea.ro/anale/volume/2009/v4-management-and-marketing/176.pdf
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